Coach & Club HUI

CONNECTING COACHES, CLUBS & COMMUNITY 2022

Thank you to those of you who joined us for our first ever joint coach + club conference! 


Below are PDF’s from the guest speaker presentations:

Boulcotts Farm Heritage Golf Club (afternoon session - Wellington)

Rob Wallace - ClubSpark (afternoon session Auckland/Christchurch)

Counties Manukau Cricket Association (morning session Auckland)

Malcolm Humm - Sport & Business Consultant at Humm Consulting (morning session Christchurch)

Sam Dickie - Lower Hutt City Council (morning session Wellington)


This is what Coaches and Clubs said and the learnings from the workshops…

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Morning club session – “Is your club meeting the needs of your community?”

  • Go out to your community. Really take tennis to the community. Questioning, understanding what your players want, understanding who is in your community. ID a sector and do this well. Use council stats and demographics to lead you. Cultural groups, refugee, ESOL (target a different one each month), Oscar programmes, schools, family tennis (just for families). Local businesses “wellbeing” & “team building”, weightloss groups, rest homes/independent living, theme events for different demographics (Id in advance, cultural event calendar, CNY etc) Low vision & Halberg, tertiary, maraes, health board – green script, hospitals, shift workers, mums & bubs groups, parents of Hot Shots players, high schools. Demo in areas of interest to your community – Hot Shots red level play, easy for all to have a go. (See Malcolm Humm presentation - Christchurch AM session & Counties Manukau Cricket presentation - Auckland AM session)
  • Does your club look like your supermarket? Great question to ask as a club/coach team.
  • Innovation, creativity. Utilise national programmes, Love Tennis, Cardio, THS (Hot Shots), Tennis Xpress to offer variety in programmes & membership packages relating new/different demographic. Clubs showed how each of these programmes are perfect for reaching a new and more diverse group of players within communities. Incorporate some cardio, THS, Tennis Xpress play into your social tennis/established tennis. Educate your club on the benefits of these programmes to engage them as ambassadors for your club. (See Boulcotts Farm Heritage Golf Club presentation - Wellington PM session)
  • Consider wider community groups. Look at who local organisations are, government, health and business – use them. Identify the communicators in these organisations, who will help you champion your event, develop relationships. Who is in your own membership, create a data base of what they do/skills/passions. Who are the public space connectors, get to know them in your area insights tool (see Lower Hutt Valley Council presentation - Wellington AM session)

Afternoon Session - “Coaches and clubs, Club Culture, working together.”

  • Communication & transparency key. What channels best, be innovative with type of channel. Understanding roles, understanding both situations. Job description for both. ID strengths and weaknesses on both sides. Build partnership between club and coach. Communication open and regular- reporting 2 way process.
  • Shared goals – planning together, strong comms around objectives/goals & operations on both sides. Coach and club plan (part of strategic plan). A contract that reflects the needs of both parties, this is unique to different situations.
  • Player experience greater than just the game. What events are jointly supported; can these grow? Taking customer journey together. Work on event together (Love Tennis, Cardio etc) How to reach new players, retain existing – keep consistent messaging by both.
  • Promote new coaches (Coach Assistant graduates) to be recognised and supported by both club & coach. This will allow for better coaching options for players and support head coaches to develop their own business off court making tennis coaching a sustainable profession to be part of.  Club and coach to understand coach pathway, how can the club support this?

AUCKLAND

Albany Tennis Centre,
Sun 12th June 8.30am - 4pm

WELLINGTON

Renouf Tennis Centre
Sat 18th June 8.30am - 4pm

CHRISTCHURCH

Wilding Park
Sun 19th June 8.30am - 4pm

Themes for the Hui  

  • Morning Club session – ‘Does your club meet the needs of your community?’
  • Morning Coaches on-court session – ‘Coaches don’t grow on trees
  • Afternoon Club and Coach session – ‘Club Culture, creating a positive customer journey and thriving tennis community
  • Afternoon Club and Coach session – ‘Adult social formats

More about the Morning Coaches on-court session (all venues):

The coach specific workshop is an on-court professional growth session focused on coach development and mentoring of your coaching team. Presented by regional sports trust coach developers and the Tennis NZ coach development team, we will work with coaches of all levels to continue to instill positive experiences and develop career coaches. All coaches are invited to join the workshop allowing them a better understanding of the realm of coach development and its application from volunteer coaches to performance coaches and business operators.

Speakers

Auckland

Serena

Serena Somlyai - Development Manager at Counties Manukau Cricket (Morning Clubs Session)

Serena comes from a background of sport, having played many sports including tennis, cricket, football, and netball. Although not able to play as much now due to injuries, her passion for sport remains strong. Her sports management career has seen her in positions with Kelly Sports and Auckland Netball, focusing on community participation. Now at Counties Manukau Cricket, Serena oversees community cricket in the region and is the lead for all participation and experience opportunities. These include club and school cricket, female cricket, community programmes, ethnic engagement, and coach development. Serena is passionate about seeing people participating in sport and creating opportunities for people to have fun being active, connect and socialise, creating lifelong memories.

Rob Wallace

Rob Wallace - ClubSpark Customer Success Manager, Melbourne Australia (Afternoon Coach & Clubs Session)

Originally from the UK, Rob studied sports science at Glasgow University and Physiotherapy at Leeds University. Rob’s passion for clubs and club development has seen him spend time supporting many club committees. He is an active triathlon coach and initiated a social running club for beginner runners in Melbourne. He worked for Triathlon Victoria developing value and benefits for coaches and clubs in the development space.  He is currently working for ClubSpark in Melbourne as the Customer Success Manager. 

Wellington

Sam dicke

Sam Dickie - Active in the Hutt, Senior Programmes Advisor, Hutt City Council (Morning Cubs Session)

Sam and the Active in the Hutt team’s mission is to make Lower Hutt a great place to live, work and play! They contribute towards this vision by improving well-being through physical activity opportunities. Their work involves projects, programmes and events for the Hutt City community that get the community active! Their goal is to improve the well-being of the community. Sam will be joining us to present how the ‘Active in the Hutt team’ connect with their community, understand what opportunities can be initiated and how this will help us to secure more members, participants, and volunteers.

Amy Sidford

Amy Sidford - General Manager: Boulcotts Farm Heritage Golf Club (Afternoon Coach & Clubs Session)

Amy was born and raised in Lower Hutt, she comes from a strong sporting family.  Amy attended the local Hutt Valley High School with now golf professionals Mark Brown, Glenn Naylor and John Thwaites – and was introduced to Golf Professional Alastair Sidford whom she then went on to marry. Amy curtailed her career in the financial corporate world to join her husband in the golfing world. Amy and Alastair were instrumental in the merger of the Hutt Golf Club and Boulcott Golf Club to become Boulcott’s Farm Heritage Golf Club which had undertaken a full course re-construction and the addition of modern clubhouse facilities.  Amy and Alastair switched their contracted positions to employees of the club, and Amy moved into the General Manager role in 2018.  Amy has a keen interest in the affairs of the Golf Managers Association and is a participant in the CMAA BMI Education programme.

Christchurch

malcolm Humm

Malcolm Humm - Chief Executive Officer, Canterbury Rugby League (Morning Clubs Session)

Malcolm Humm. Chief Executive Officer, Canterbury Rugby League.
With over 20 years’ experience in Sport leadership Malcolm has a track record of success on the international stage. His experience stretches from Performance Consultant with New Zealand Academy of Sport, High Performance Director with Paralympics NZ, GM Performance with Mainland Netball and Managing Director of Humm Consulting Ltd (Sport business performance services). More recently Malcolm has taken up the role of CEO at Canterbury Rugby League. Malcom will be joining us to share his experiences on how to connect with our community, and opportunities to secure more members, participants, and volunteers. 

Rob Wallace

Rob Wallace - ClubSpark Customer Success Manager, Melbourne Australia (Afternoon Coach & Clubs Session)

Originally from the UK, Rob studied sports science at Glasgow University and Physiotherapy at Leeds University. Rob’s passion for clubs and club development has seen him spend time supporting many club committees. He is an active triathlon coach and initiated a social running club for beginner runners in Melbourne. He worked for Triathlon Victoria developing value and benefits for coaches and clubs in the development space.  He is currently working for ClubSpark in Melbourne as the Customer Success Manager.

Let's focus on the growth and sustainability of our beloved sport

Former coach Jono Spring and writer of Jono's Return, has some great motivating words to share with you about why the HUI is so important.  Read on here.